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Data is everywhere online today, and though it can be difficult to measure, it’s believed that more than 2.5 quintillion bytes are generated per day. Modern technology has created an abundance of information, but many auto dealership marketing strategies are still...

When it comes to marketing effectively, it’s all about relevancy. The more personalized and relevant your ad message is, the more effective it will be. Dynamic advertising automatically creates ads that display available inventory. By showing daily live inventory, you...

Here is a little know fact in the Automotive Industry. Demand Local pioneered Inventory VDP Marketing 12 years ago. In fact, the Trademark for Inventory Marketing sits framed and proudly displayed in our office. At the time Dealer used inventories were high and one of...

When it comes to engaging customers online, businesses obviously want to find the most effective way to promote their products to those most likely to be interested in their service offerings.  One study by Salesforce found that 59 percent of customers have the...

There's no debating the biggest challenge for dealers right now. All over the country, dealers are asking themselves how they can adjust marketing to bring in more revenue and entice car-buyers. The good news is that the inventory dealers do have (or could acquire)...