The Screens Have Eyes: Capturing the Multi-Screen Audience
Over 70% of Americans have Internet access in their homes, and over 80% of smartphone and tablet owners use their devices while watching television.
Movin On Up: July SAAR Is Positive
Strive to exceed your current dealership goals (keeping these projections in mind). Update your marketing strategy to reel in reluctant customers or those with loyalty to a competitor.
On the Phone, Not off the Hook
The good news is, auto dealers are getting a lot of phone calls in 2014. The bad news? They don’t always know how to answer them.
Mo’ Mobile, Mo’ Problems?
Consumers are increasingly relying on mobile devices to research products and make decisions about where to spend their money.