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There’s no denying the shortage in inventory these days. Between the global chip supply shortage affecting new cars getting manufactured, and the fiery hot used car market spiking up prices, many dealers are working with a mere fraction of what they’re used to. The...

With the right set of reporting, you can effectively influence campaigns toward positive growth.

The lower-funnel is the result of all your marketing efforts, the fruits of your labor. This is where the warmest set of leads reside. They are very close to purchase and are on the verge of converting, but they are also being targeted by your competitors. Obviously,...

Exploring a full-funnel strategy across different channels allows you to reach your customers using multiple touchpoints.

Driving sales starts with knowing your customer and what they’re looking for. No matter who you’re marketing to, there are some commonalities that apply to nearly every buyer.

Apple’s iOS14 update is a lot to unpack with quite a few unknowns. Currently, there are more than 100 million iPhones in the United States, which means iOS accounts for about 52 percent of all smartphone operating system’s market share. We’ve all been hearing a lot...